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FYI

2022 Prism Prize Eligible Video: Cadence Weapon - Eye to Eye 

The 2021 Prism Prize for Best Canadian Music Video was awarded to Theo Kapodistrias, for his clip for Haviah Mighty’s Thirteen. We will continue to profile noteworthy Canadian videos that are eligible for the 2022 prize, including this one from an acclaimed Toronto-based rapper.

2022 Prism Prize Eligible Video: Cadence Weapon - Eye to Eye 

By External Source

The 2021 Prism Prize for Best Canadian Music Video was awarded to Theo Kapodistrias, for his clip for Haviah Mighty’s Thirteen. We will continue to profile noteworthy Canadian videos that are eligible for the 2022 prize, including this one from an acclaimed Toronto-based rapper.


Cadence Weapon - Eye to Eye

Roland Pemberton, or Cadence Weapon as we know him, is an Edmonton-born rapper with a talent to watch. Creating music out of Toronto, Cadence uses his platform to create change, enticing audiences with lyrics about matters of the world. 

Eye to Eye appears on Cadence’s newest album Parallel World, which features tracks dedicated to making statements about racial profiling. Cadence is clear in his message behind Eye to Eye “...As a black person in North America, it can often feel like you are seen as guilty until proven innocent…”

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The video accompanying Eye to Eye is subtle yet strong. Cadence is alone in a room with a revolving camera, always watching his every move and tracking his whereabouts. Distorted visuals and cuts accompany his lyrics, flashing in for the smallest of frames to keep us engaged with his message. Cadence Weapon makes a statement with this video and we should all be listening. 

Director/Producer: Scott Pilgrim 

Director of Photography: Samuel Olaechea 

Editor: Cameron Morse 

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Neil Young
Courtesy Photo

Neil Young

FYI

Music Biz Headlines: Neil Young Plays Rare Hometown Solo Show, Drake Announces OVO Fest

In the news this week: Michael Bublé signs with the Florida Panthers, the continuing fallout of the Tory Lanez shooting case, Canada’s largest four telecoms deal with long-term debt and more.

This week Neil Young made headlines at home and abroad by playing a solo benefit concert in Lakefield, Ontario, an area he grew up in. Despite inclement weather, he enthralled his faithful fans.

Also this week, the hockey playoffs give defunct hard rock band Triumph a boost, Michael Bublé signs with the Panthers for a good cause and Drake announces the return of his hometown OVO Fest.

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