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FYI

2022 Prism Prize Eligible Video: Cadence Weapon - Eye to Eye 

The 2021 Prism Prize for Best Canadian Music Video was awarded to Theo Kapodistrias, for his clip for Haviah Mighty’s Thirteen. We will continue to profile noteworthy Canadian videos that are eligible for the 2022 prize, including this one from an acclaimed Toronto-based rapper.

2022 Prism Prize Eligible Video: Cadence Weapon - Eye to Eye 

By External Source

The 2021 Prism Prize for Best Canadian Music Video was awarded to Theo Kapodistrias, for his clip for Haviah Mighty’s Thirteen. We will continue to profile noteworthy Canadian videos that are eligible for the 2022 prize, including this one from an acclaimed Toronto-based rapper.


Cadence Weapon - Eye to Eye

Roland Pemberton, or Cadence Weapon as we know him, is an Edmonton-born rapper with a talent to watch. Creating music out of Toronto, Cadence uses his platform to create change, enticing audiences with lyrics about matters of the world. 

Eye to Eye appears on Cadence’s newest album Parallel World, which features tracks dedicated to making statements about racial profiling. Cadence is clear in his message behind Eye to Eye “...As a black person in North America, it can often feel like you are seen as guilty until proven innocent…”

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The video accompanying Eye to Eye is subtle yet strong. Cadence is alone in a room with a revolving camera, always watching his every move and tracking his whereabouts. Distorted visuals and cuts accompany his lyrics, flashing in for the smallest of frames to keep us engaged with his message. Cadence Weapon makes a statement with this video and we should all be listening. 

Director/Producer: Scott Pilgrim 

Director of Photography: Samuel Olaechea 

Editor: Cameron Morse 

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Deadmau5
Timothy White

Deadmau5

Music News

Billboard Canada FYI Bulletin: Deadmau5 Celebrates 25 Years at The Hollywood Bowl

Plus news about a Rocket Norton celebration, the Sync Awards, Patrick Watson, Unidisc, and a whole lot more.

– Canadian beats artist-producer Joel Zimmerman, professionally known as deadmau5, is celebrating a quarter century as a performer. The mouse-headed superstar kicked off his “retro5pective: 25yrs of Deadmau5” tour with his first headlining show at the Hollywood Bowl. By all accounts, it was an impressive show that included numerous guest artists and a finale with Motley Crue’s Tommy Lee joining the headlining star at the mixing console.

In keeping with the colourful character, he has also launched an “ultra-limited” toy line withToyMak3RS “commemorating 25 years of musical innovation.”

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